It took him four years to complete the musical. After he read it, Loesser agreed it had musical potential, but decided to omit the political, labor, and religious material.
Ī friend of Frank Loesser's recommended the Howard play They Knew What They Wanted as material for a musical in 1952. That broadcast was seen in some 168 stations in North America and garnered a 34.6 rating, a 57% share, with an estimated audience of 56.5 million viewers. It was broadcast in a live telecast of the Ed Sullivan show on Sunday, October 28, 1956, the night of Elvis Presley's second appearance on that show. The original Broadway production ran for 14 months and it has enjoyed several revivals, including one staged by the New York City Opera. The show is described by some theatre historians and critics as operatic. The story, about a romance between an older man and younger woman, is based on the 1924 play They Knew What They Wanted by Sidney Howard. The Most Happy Fella is a 1956 musical with a book, music, and lyrics by Frank Loesser. They Knew What They Wanted by Sidney Howard
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